Vision: To provide a quality environment where people can work together to provide reliable, creative solutions for the betterment of dentistry.

Mission: To make A-dec the preferred choice of dental equipment for our distribution partners, dentists, hygienists, schools, and government organizations worldwide by providing innovative, simple solutions and services that deliver superior value to the customer.

The A-dec Way: From the time Ken and Joan Austin were hiring their first employees to help revolutionize the world of dental equipment, the husband-and-wife team held firm a set of principles that continues to guide the company today: an unbending desire to serve and support personnel, suppliers, distributors, dentists and their teams, and the patients who benefit from superior dental care. Referred to as The A-dec Way, the Austins' 1964 vision established a roadmap to champion initiative, integrity, open communication, and service to the greater community.

1. Concern for People
2. Provide opportunities and assist in self-development
3. Provide an atmosphere encouraging self-satisfaction and pride
4. Encourage team effort
5. Maintain complete fairness, honesty and integrity
6. Maintain open consistent and regular communication
7. Encourage public service
8. Encourage creativity
9. Commitment to productivity and quality
10. Maintain consistency
11. Dedication to improvement
12. Keep things simple and basic
13. Build on the basis of "need"
14. Attention to detail
15. Conserve resources